Monday, December 2, 2013
WE KEEP BOATING AFFORDABLE !!
I watched the interview of the owner and founder of Amazon.com last night on "60 MINUTES." One thing that impressed me was when the founder of Amazon stated that his board of directors and others keep advising him to raise his prices. He stated that his millions of customers TRUST him to have the lowest prices in the country even though his profit margin is in the basement on many of the items he sells. Modest prices have always been our mantra and I love it when customers tell me, "Ernie, if it wasn't for your store, I wouldn't be able to afford a boat!"
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